For the third quarter of 2009, the manufacturer Sony Ericsson managed to halt the collapse in sales of mobile and improves its performance against the previous quarter, while still posting losses.
The cellphone maker Sony Ericsson said it passed the worst of the crisis that touched since 2008? After a second quarter 2009 paticulièrement difficult, marked by the sharp decline in sales of mobiles, the company registered a slight recovery in the third quarter, while remaining largely negative.This quarter, 14.1 million are terminals that have been passed, against 13.8 million last quarter. Sony Ericsson has achieved a turnover of 1.62 billion euros the previous quarter, but reduced its net loss to 164
A restructuring is beginning to bear fruit?
On the other hand, its gross margin back to 16%, 12% against the previous quarter but below the 22% posted in the same period last year. However, the average price of terminals falls to 114 € when it was 122 € in the previous quarter, reflecting pressure on margins. The arrival of year-end high-range handsets (Sony Ericsson Satio, Aino, Sony Ericsson Xperia X2 ...) should help make up this test by the end of the year if the surge in sales continues.
Sony Ericsson believes that the slight upturn in results is linked to its policy of restructuring and cost reduction. It went through the replacement of company president, Dick Komiyama, Bert Nordberg, while Howard Stringer, Sony's chairman, has replaced Carl-Henric Svanberg (President of Ericsson) to head the board of administration.
For the full year 2009, the company estimates that sales of mobile phones will contract by 10% compared to the value of 1.19 billion units produced in 2008. Sony Ericsson estimates its market share in the third quarter of 2009 to about 5%
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On the other hand, its gross margin back to 16%, 12% against the previous quarter but below the 22% posted in the same period last year. However, the average price of terminals falls to 114 € when it was 122 € in the previous quarter, reflecting pressure on margins. The arrival of year-end high-range handsets (Sony Ericsson Satio, Aino, Sony Ericsson Xperia X2 ...) should help make up this test by the end of the year if the surge in sales continues.
Sony Ericsson believes that the slight upturn in results is linked to its policy of restructuring and cost reduction. It went through the replacement of company president, Dick Komiyama, Bert Nordberg, while Howard Stringer, Sony's chairman, has replaced Carl-Henric Svanberg (President of Ericsson) to head the board of administration.
For the full year 2009, the company estimates that sales of mobile phones will contract by 10% compared to the value of 1.19 billion units produced in 2008. Sony Ericsson estimates its market share in the third quarter of 2009 to about 5%
source
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